Do you live in a unique home? Are you thinking about moving? Or is your home already on the market and not selling? Unique homes are very special and you need to find a very special buyer to buy your unique home. A buyer that celebrates and loves all your home’s quirks that make it individual. It’s not always easy to find the perfect buyer, which is why sometimes unusual homes can take longer to sell. Here at Alexander Gibson we are very experienced in selling unique homes and we love selling these types of properties.
Your marketing is the secret to selling your rare home. By their very nature, unique homes are different, so a unique home needs a different approach to marketing. This is the key to finding that exclusive buyer. The one that will fall in love with your home just as you did all those years ago. Your home needs to be set apart from the norm because the very essence of your home is not the norm. Your marketing will help your home stand out for all the right reasons and catch the eye of the right buyer.
A home that has character, is different and quirky. A listed building, a barn, a rural home, a home of historical importance or on the other scale a new home, individually designed and built are all types of unique homes. Unique homes like these can sometimes be a little trickier to sell. For a start they are harder to value. Some agents struggle as there is no comparable data to benchmark your home against. When valuing a unique home often there is nothing quite like it to compare sold prices against. All too often a unique home will be marketed for sale with an inaccurate price. If you get your price wrong it can be the first thing to put buyers off. When selling an individual home it is vital that you instruct an experienced agent that has sold these types of properties before.
Marketing unique homes with mediocre marketing can make them appear dull, dark and unattractive. Features can get lost. The best bits about the home blend into the background. So a buyer that would be drawn to these quirky, individual characteristics of the home misses these features as they does not stand out to them. This is why getting your marketing right is critical.
A unique home is not for everybody. When selling a unique home, you are trying to appeal to a smaller pool of buyers. Buyers that will fall in love with the character of a unique home. Out of this small pool of buyers you are then trying to appeal to the right one. Someone as individual as the property, that loves character, that celebrates the quirks. Someone that understands unique homes can need a bit more love and attention but in return give so much more back.
To attract this very special buyer to your very special home your marketing needs to call out to them. It should show off the character not bury it. Highlight what makes it different. High quality marketing will bring out the best of your home. Make your home stand out so your home will jump off the screen or page and pull on the heart strings of the perfect buyer.
We understand unique homes and we have a very different approach to marketing them. Our marketing is completely bespoke and tailored to each individual home. We understand what parts of your home to showcase and we wrap our marketing around this. Our bespoke packages include professional and high quality elements:
• Three types of professional photography
• Specially commissioned copy writing
• A bespoke, 8-16-page magazine style brochure that is professionally printed on high quality card
• Visual branding to accentuate the individual nature of your home
• Home styling to perfect how your home is presented
We know that our marketing packages make all the difference when selling a unique home. Attracting the right buyer. Usually someone who is looking for a unique home is very emotionally driven. After all, not all unique homes are actually that practical. Telling the story of your home, presenting the character and celebrating the quirks pulls on the emotions of a buyer. It helps them connect to your home and the lifestyle it offers. Marketing your home this way gives it the space, time and quality your home deserves.
With the right approach, right from the start you can be confident that your unique home will pass onto the next generation of owners who will enjoy its special character and lay down years and years of memories just like you have done.
Do you need help selling a unique home? Get in touch. We’d be happy to talk through your moving plans and offer you advice on the best way to sell your very special home. Call us on 01423 563077, email talk@alexandergibson.co.uk or visit our website at www.alexandergibson.co.uk.